Project #46514 - Location & Layout (Business Plan 101)

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Location & Layout

Location Questions:

  • How will your formal site evaluation be conducted?
  • How many square feet will you need?
  • Will you build, buy, or lease? (Your textbook discusses how to make this decision.)
  • How much is your budget for building, buying, or leasing a location?
  • Is your proposed location appropriate for what you plan to do there (e.g., size of facility, existing fixtures, zoning rules,laws and tax policies, communications wiring, electricity and air conditioning, )?
  • Is the traffic rate of the site under consideration sufficient and does the traffic pattern match the characteristics of your market?
  • How important is customer accessibility to your location decision (e.g., convenient walking distances, parking, center turning lane, wheel chair access, automatic door opening, public transportation, etc.)
  • Will more customers come, if you locate near other similar businesses? Inversely, is there vulnerability of the site to unfriendly competition?
  • Will the reputation of the neighborhood or a particular building help draw customers?
  • Will a home-based business be a possibility? (Don't forget the zoning issue.)
  • Can semi-trucks deliver to the location? 

Layout (Physical Facility) Questions:

  • What is the major objective in your facility layout?
  • If you are planning for a manufacturing business, what combination of product line and function layouts will you use and why?
  • If you are planning for a retail business, will you use a grid, boutique, or free-form interior design and why? Where will you place high and low demand items and why? 
  • If your are planning for a service business, what special layout will you use and why?
  • What type of equipment do you need for your business?
  • What type of machinery will you need?
  • What types of office equipment will you need (phone system, counter, shelving, desk, computer, copy machine, paper cutter, calculator, cash registers, etc.)?
  • What types of signage will use and why?

Subject Business
Due By (Pacific Time) 11/07/2014 10:00 pm
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