Project #46693 - Business Strategies

1. Please classify these ten strategies based on the alternative strategies described in the Table. 

(20 POINTS)

Example

Strategy Classification

  1. General Electric   sold its NBC Universal division to Comcast for $6.5 billion.

 

  1. Vision Airlines   added more than 40 new cities to its flight destination portfolio.

 

  1. J.C. Penney recently   closed many of its stores, outlets, call centers, and its catalog business.

 

  1. Citigroup recently   sold its EMI Group Ltd. music company.

 

  1. Nestle S.A. recently   acquired CM&D Pharma Ltd., the first move by Nestle to sell foods that   target diseases.

 

  1. Caterpillar recently   acquired Bucyrus International, another mining equipment maker.

 

  1. Limited Brand’s   opened its first Victoria’s Secret in Canada in 2011.

 

  1. Wal-Mart opened 40   new supercenters in Canada in 2011.

 

  1. The top four   advertisers (in order) during Super Bowl XLV were Anheuser-Busch (InBev),   PepsiCo, General Motors, and Paramount Pictures, each having at least five   30-second ads.

 

  1. Grocery-store chain SuperValu Inc. is closing   underperforming stores and laying off employees.

 

 

2. (60 POINTS) Each student will read four strategy articles:

two corporate strategy articles (i.e. market development, market penetration, unrelated diversification, horizontal integration or divestiture, etc. ) 

two business strategy articles (i.e. generic strategy) article  (i.e. differentiation, focused, low cost  strategy)

Please give a summary of the articles, include the source (i.e. reference, author, title) and provide your comment for each article.

Strategy articles can be found in journals, magazines, and newspapers. By reading and studying strategy articles, you can gain a better understanding of the strategic-management process.

 

Here is a list of some

 Magazines: Dun’s Business Month, Fortune, Forbes, Business Week, Inc. Magazine, and Industry Week.

Newspapers: USA TodayWall Street JournalNew York Times, and Barron’s cover

Subject Business
Due By (Pacific Time) 11/08/2014 12:00 am
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