Strategic Management Process/Vision, Goals, Objectives
In the Session, we will create a "strategic toolkit" which, once assembled, will allow you to undertake strategic planning and implementation projects in any organization. Upon successful completion of the Module 1 SLP, you will be able to use your SLP to assess the mission and vision statements of any company. The goal of the SLP is one of skill-building—that is, in each module we will focus on developing a skill for a different phase of the strategy-making process. Throughout this course, you should complete the SLP before you complete the Case. However, before you begin to address the SLP assignments, read the Background materials thoroughly.
Welch, J., & Welch, S. (2008). State your business: Too many mission statements are loaded with fatheaded jargon. Play it straight. Businessweek, 4066 (80). Retrieved on November 6, 2012, from http://www.businessweek.com/stories/2008-01-02/state-your-business
In this module, you will be learning what constitutes good mission and vision statements. You will also be developing a list of criteria for evaluating such statements. You will then use these criteria to evaluate a corporate vision and mission statement in the Case. Finally, you will be comparing your two lists for commonalities and differences.
Keys to the Assignment
The key aspects of this assignment that you must cover in your 3- to 4-page paper are:
- Step One: Read the Background materials and conduct additional research about writing mission and vision statements. You may rely solely on the websites in the Background materials or supplement them if you wish. You will find that there are a great many opinions on what constitutes a "good" mission statement. Your job is to identify five criteria that you believe are crucial to devising good mission statements.
- Step Two: Research the Background websites dedicated to writing vision statements. Again, you may supplement them if you wish. Identify five criteria you think are critical to good vision statements.
- Step Three: In a 3- to 4-page paper:
- List the five criteria you have chosen for mission and vision statements (i.e., five each). This can be a bulleted list.
- Justify your choices. Explain why you think each individual criterion is important.
- Critically compare the commonalities and differences between your two lists. Be sure that you address this requirement with appropriate depth.
SLP Assignment Expectations
Your paper will be evaluated using the following five (5) criteria:
- Assignment-Driven Criteria (Precision and Breadth): Does the paper fully address all Keys to the Assignment? Are the concepts behind the Keys to the Assignment addressed accurately and precisely using sound logic? Does the paper meet minimum length requirements?
- Critical Thinking (Critical Thinking and Depth): Does the paper demonstrate graduate-level analysis, in which information derived from multiple sources, expert opinions, and assumptions has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper address the topic with sufficient depth of discussion and analysis?
- Business Writing (Clarity and Organization): Is the paper well written (clear, developed logically, and well organized)? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section headings included in all papers? Are paraphrasing and synthesis of concepts the primary means of responding to the Keys to the Assignment, or is justification/support instead conveyed through excessive use of direct quotations?
- Effective Use of Information (Information Literacy and References): Does the paper demonstrate that the student has read, understood and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality (library?) sources? Do additional sources used in paper provide strong support for conclusions drawn, and do they help in shaping the overall paper?
- Citing Sources: Does the student demonstrate understanding of APA Style of referencing, by inclusion of proper end references and in-text citations (for paraphrased text and direct quotations) as appropriate? Have all sources (e.g., references used from the Background page, the assignment readings, and outside research) been included, and are these properly cited? Have all end references been included within the body of the paper as in-text citations?
|Due By (Pacific Time)
||11/10/2014 12:00 am