Project #47067 - Advanced Fundamental in Marketing

In this assignment you will have to create an over the counter drug. Your company (the manufacturer is a startup company and has no other products on the market).  Once you have created your drug you will need to name it and describe the box. In addition, you will have to describe the target market for the OTC and why this OTC would be applicable to your target market. This is an individual assignment and you should not work with other classmates. This assignment suspends reality in that we will assume FDC approval and any combination of items is allowed as long as they make sense, e.g. you would not have prune, psyllium, or bran in a diarrhea medicine.

Designing your OTC

Text Box: Form	Flavor	Type	Color
Powder	None	Pain	White
Gel Tablet	Cherry	Cold/Allergy	Red
Cream	Lime	Diarrhea	Light Green
Fast Melt	Peppermint	Sleep Aid	No color/clear
Gummy	Coffee	Weight Loss	Yellow
Inhaler	Chocolate	Laxative	Light pink
	Honey	Energy	Brown
	Caramel

Your over the counter drug must be composed of at least one item from categories listed below. You cannot add extra elements to your drug. You cannot add extra elements to your drug that are not on the list.

To your basic drug you must add at least two ingredients, you may add more, but they must be from the list below,

 

Ingredients

Ingredients

Ingredients

Acetaminophen

Decongestants

Chamomile

Aspirin

Butterbur

Fenugreek seeds

Naproxen sodium

Zinc

Simethicone

Capsaicin

Vitamin C

Cellulose

SAM-e

Echinacea

Melatonin

Antihistamines

Pseudoephedrine

Doxylamine succinate

Expectorants

Loperamide

Diphenhydramine

GABA

5-HTP

Benzodiazepines

Caffeine

Fiber

Stevia

Hoodia

Chromium

Orlistat

Magnesium Citrate

Psyllium

Magnesium hydroxide


2

Text Box: Docusate Sodium USP	Bran	Prune
Aloe Vera	Castor Oil	Ephedra
Ginseng	phenylpropanolamine	Sugar

 

Box Cover

Text Box: Front	Back	Side
Name of the OTC Drug-required	History	List of ingredients-required
Advertising slogan-required	Visual	Dosage suggestions-required
Company name-required	Other	
Picture/ illustration-required		
Mascot (if desired) -required

You must design a box for your new OTC. The front of the box must contain all of the required elements listed in the front column. Your box must contain all of the elements listed in the slide column. You may determine what you want to have on the back of your box, some choices are listed below. You will  need to use a separate page for each side of the box.

Target Market

You must clearly describe the target market for your OTC drug using the segmentation bases from chapter 5.  Once you have clearly defined your target market you need to explain how this OTC drug appeals to the target market be specific. Limit to one page.

Professor’s Tips:

We are going to suspend the rules and pretend that the FDA will approve of the type, combination, etc. of your drug.  I just want the combination of ingredients to make sense you would not put prunes and orlistat into a medication for Diarrhea.  Please read the directions and requirements carefully as well as review the grading rubric, also attached.

The answer to the pressing question many students ask - is yes you have to create the box.  Students in the past have used PowerPoint, word, have sketched, and used their children’s crayons and scanned to create the boxes.  You may use clip art –and say how the final product might be different.  We are not grading your artistic skills.   You will be surprised some of your classmates could be graphic designers and others should give the crayons back to their children. 

What we will grade is did you follow the assignment and does the box match the target market and is it an effective marketing tool. 

 

 

Subject General
Due By (Pacific Time) 11/13/2014 07:00 pm
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