Project #47290 - International Business

 

*Your part that you will write about is in the bottom of the page in RED color 

 

My assignment is:

"To Create an imaginary company that you have been operating in the domestic arena (United States) for some time.  Your group represents top management, and it is time to go international."

 

Therefore I decided to come up with a self-serve frozen yogurt company similar to Orange Leaf. The company name is YoGo. Looking to be located in Brazil because of the proximity, close to the United States. The weather is warm and frozen yogurt is popular there. As far as I know, no U.S. franchise has entered Brazil yet so we could be the first.

 

Company Description

YoGo, our frozen yogurt company, has been very successful domestically. As our responsibility as top management, we believe it is time to go international. YoGo currently has 115 stores operating in some of the biggest cities in the United States. Nine to twelve employees are needed per store, an approximate total of 920 employees domestically. YoGo started as a small self-serve yogurt shop in Texas by a group of recent college graduates. Even though, many bigger competing companies exist such as Menchie’s and Orange Leaf it was a good investment that generates a profit and has low operational expenses. 

Entry Strategy

As a common food industry entry strategy, licensing would be our best method to enter Brazil. We chose this strategy over joint venture because it is costly enough to enter the market and by sharing some profits with another company may not make it even worth it to expand internationally. Since frozen yogurt is popular in Brazil, it is a great opportunity for YoGo to expand here. The concept of frozen yogurt originated in the United States, therefore that is one of our main competitive advantages. This provides another reason for which joint venture might not work. Two different methods of operations could cause conflict between the two companies. 

 

I need you to write one page or a page and half about two points

 

1- Leadership and Motivation

 

      * Describe the kinds of leadership and motivational systems you plan to implement.

       * Provide rationale.

 

2- CSR/Sustainability. Identify concerns of the host country and the local community regarding your operations there.

 

     * Indicate your CSR/Sustainability plan

 

Subject Business
Due By (Pacific Time) 11/13/2014 03:00 am
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