Choose a title which gives you a chance to discuss in an analytical way
E.g. ‘Glasgow Rangers Football Club’ is not enough as a title – it limits you to just being descriptive; but, for example, ‘What does Glasgow Rangers have to do to return to profitability?’ is a much more interesting question, which allows you to analyse their situation and make recommendations.
Your tutor will help you with this and will approve your title.
Ensure it is a company etc. which you can get information about.
Ensure it is a title you can manage
(B) The Formula
Business reports follow a basic standard formula. There are, however, variations, both in style and structure, depending on subject area or an institution’s ‘house style’: always check with the person who asked you to write the report to clarify what is required.
Business reports require formal language: you must avoid slang, also colloquialisms and contractions such as ‘won’t’ in place of ‘will not.’
A report does not use a more lively style of writing, found for example, in a journal like The Economist.
Also avoid the personal; avoid the first person singular (‘I’ and ‘we’). You are aiming for objectivity, not subjectivity!
A short, standard report is organized as follows: Section word counts are approximate and only intended as a guide.
Table of Contents including the numbering and title of any diagrams/charts/ tables.
Terms of Reference (50-100 words)
Findings (1000-1500) (with at least 5 references)
Bibliography (length variable)
Appendix (Must include your Work plan)
Approximate length should be 1500 words +/- 10% including bibliog, excluding appendix,
THE FINDINGS MUST INCLUDE A SWOT ANALYSIS OF THE COMPANY IN QUESTION
CONTENTS IN DETAIL
Full title of report
Illustration which reflects the content.
Table of Contents
The full names of sections and sub-sections and their page numbers
(sub-divisions should be indented)
Terms of Reference
Set the context for the report
State who wrote it
For whom it is intended
What its purpose is
The date by which it is required
Says what you did to collect the information on which the report is
This can be primary or secondary research – for this report it will be secondary. (Remember, primary is new research, secondary is already published in the field)
Offer a rationale for your choice of sources
Are the main body of the report and likely to be divided into different areas.
Should consist of at least 3 titled and numbered subheadings, e.g. 3.1.1 Airline Competition Among European Budget Airlines.
When using a tool of analysis, such as a SWOT, the information it produces will appear in this part of the report.
Do include charts, graphs and tables to illustrate points and give a title and number to them..
Is usually relatively short
Is not just a summary, as it offers an analysis based on the findings
Must not introduce any new ideas, and must flow from material in the findings section
These involve the opinions of the author, based on the findings and the analysis of those findings
They should be numbered and expressed in bullet points
Remember that a recommendation is refers to specific actions that the author believes should be taken – express them clearly and succinctly
Include all texts, both printed and electronic, used in your research
Use alphabetical order by author.
Ensure that you use a standard (Harvard) format, with enough details to allow your readers to consult any source
Must include your Work Plan outlining:
Statement of the problem
Statement of the purpose including expansion and restrictions
Research strategy including description of sources and methods of collecting data
(See template below)
Appendices contain additional information which may or may not be required
It can include, for example, tables and graphs, and accounts of primary research such as interview transcripts.
Report should use 1.5 spacing, except for the references which should be single spaced.
|Due By (Pacific Time)||11/16/2014 11:00 pm|
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