Project #47703 - Viking Yatchs SWOT Analisys

Choose a title which gives you a chance to discuss in an analytical way

E.g. ‘Glasgow Rangers Football Club’ is not enough as a title – it limits you to just being descriptive; but, for example, ‘What does Glasgow Rangers have to do to return to profitability?’ is a much more interesting question, which allows you to analyse their situation and make recommendations.

 

 

NOTE

Your tutor will help you with this and will approve your title. 

Ensure it is a company etc. which you can get information about.

Ensure it is a title you can manage

 

 

 

 

REPORT WRITING 

 

(B) The Formula

 

Business reports follow a basic standard formula. There are, however, variations, both in style and structure, depending on subject area or an institution’s ‘house style’: always check with the person who asked you to write the report to clarify what is required.

 

Business reports require formal language: you must avoid slang, also colloquialisms and contractions such as ‘won’t’ in place of ‘will not.’ 

 

A report does not use a more lively style of writing, found for example, in a journal like The Economist. 

 

Also avoid the personal; avoid the first person singular (‘I’ and ‘we’).  You are aiming for objectivity, not subjectivity!  

 

A short, standard report is organized as follows: Section word counts are approximate and only intended as a guide.

 

 

 

 

 

STRUCTURE:

 

Title page

Table of Contents including the numbering and title of any diagrams/charts/ tables.

Terms of Reference (50-100 words)

Procedure (15-20)

Findings (1000-1500) (with at least 5 references)

Conclusion (100-150)

Recommendations (100-150)

Bibliography (length variable)

Appendix (Must include your Work plan)      

 

Approximate length should be 1500 words +/- 10% including bibliog, excluding appendix, 

THE FINDINGS MUST INCLUDE A SWOT ANALYSIS OF THE COMPANY IN QUESTION 

 

 

CONTENTS IN DETAIL

 

Title page: 

Full title of report

Author

Date

Illustration which reflects the content.

 

Table of Contents

Title

The full names of sections and sub-sections and their page numbers

(sub-divisions should be indented)

 

Terms of Reference

Set the context for the report

State who wrote it

For whom it is intended

What its purpose is

The date by which it is required

 

Procedure

      Says what you did to collect the information on which the report is  

         based

This can be primary or secondary research – for this report it will be secondary. (Remember, primary is new research, secondary is already published in the field)

Offer a rationale for your choice of sources

 

Findings

Are the main body of the report and likely to be divided into different areas. 

Should consist of at least 3 titled and numbered subheadings, e.g. 3.1.1 Airline Competition Among European Budget Airlines.

When using a tool of analysis, such as a SWOT, the information it produces will appear in this part of the report. 

Do include charts, graphs and tables to illustrate points and give a title and number to them..

 

Conclusions

Is usually relatively short

Is not just a summary, as it offers an analysis based on the findings

Must not introduce any new ideas, and must flow from material in the findings section

 

 

Recommendations

These involve the opinions of the author, based on the findings and the analysis of those findings

They should be numbered and expressed in bullet points

Remember that a recommendation is refers to specific actions that the author believes should be taken – express them clearly and succinctly

 

Bibliography

 

Include all texts, both printed and electronic, used in your research

Use alphabetical order by author.

Ensure that you use a standard (Harvard) format, with enough details to allow your readers to consult any source

 

 

Appendix/Appendices

Must include your Work Plan outlining:

Statement of the problem

Statement of the purpose including expansion and restrictions

Research strategy including description of sources and methods of collecting data

(See template below)

Appendices contain additional information which may or may not be required

It can include, for example, tables and graphs, and accounts of primary research such as interview transcripts.

 

Note 

Report should use 1.5 spacing, except for the references which should be single spaced.

 

Subject Business
Due By (Pacific Time) 11/16/2014 11:00 pm
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