Project #48980 - research proposal

Each group must establish a background knowledge of the category from primary and secondary sources.They should present the research context and a proposal for further research to the client, including the aim, research objective, research design, sample and timeframe as a written report of no more than 2500 words.

scenario to develop the research proposal:

As a consultant preparing a market entry strategy for the latvian(cosmetic) retail franchise stanters.

Your proposal should contain at least the following sections:

-Executive Summary

-Introduction to the document

-Background to the company and the issues it is facing, establishing the decision problem that research seeks to anwer

-Summary of relevant primary and secondary data identifying key issues

-Main research problem(the aim of the proposed research) and research objective

-Description and rationale for the recommended research approach/es

-Reaserch methodology recomended, including brief overview of the methods of research available and detailed description of the methods and techniques to be used in the specific case, including supporting justification

-Detailed sampling plan and the processes to be undertaken to ensure that the research is undertaken amongst suitable respondents and will avoid sampling error

-Reseaarch consideration and rationale

-Research limitation

-A timeline

 

Subject Business
Due By (Pacific Time) 12/05/2014 07:00 pm
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