Project #49419 - Simple WorldStreetJournal Reviews (Please Bid )

Just open the link attached, and pick whichever article you want. You must review 3 articles, one for Positioning, one for Satisfaction, and the other for Loyalty. ( There are only two articls available for Loyalty, pick which ever )

No word count, just make it enough words so it does not look like lazy work.

  1. Positioning  must include a named or inferred competitor. example. 7-Up is the ‘uncola’ ---- meaning other colas like Pepsi or Coke - specify. Respond to what the valued customer benefit it is to the target and who is the inferred or stated competition. Specify: the functional, symbolic and experiential components as you see them.

     

    2. Customer satisfaction You may give example of dissatisfaction and why. Support with a survey like J.D. Powers or some other hard evidence.  

    3. Brand loyalty  or Lifetime value  must discuss the number of repeat customers. The topic should be either stated in the WSJ article or strongly inferred. Support you argument here.   

     

     

Subject Business
Due By (Pacific Time) 12/01/2014 05:00 pm
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