Project #49420 - Simple WorldStreetJournal Reviews 2 (Please Bid )

Just open the link attached, and pick whichever article you want. You must review 3 articles, one for Planning, one for PLC which is product life cycle, and the other for Eras. ( There is only one article available for Era, pick which ever )

No word count, just make it enough words so it does not look like lazy work.

  1. Marketing Strategy Planning Process  specify each step from your article. Highlight support for each of the main four points: 1: situational analysis (brief - SWOT/BCGMatrix), 2: target market, 3: positioning statement, and support for each of the 4: marketing mix within reason.  

    2. PLC - A consumer product that has gone through at least several stages of the product life cycle  Declare the one stage of PLC it is presently in. Include either sales or volume over time in support of your contentions. (Look for articles with sales/volume graphs.) Declare what is the consumer trend that drive your plc. i.e. Healthy foods replacing snacks with snack on the decline stage of the plc.  

    Era: Examples of companies in the production, sales and marketing eras / Declare the era a company may be in or how it evolved through to another era. Two eras must be explained i.e. production to sales – explain why the change (use your marketing mix to explain it.)   

     

Subject Business
Due By (Pacific Time) 12/01/2014 05:00 pm
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