Project #49563 - Marketing

Assignment 1: New Product Development

Create a 300–400 word response and describe the different stages a proposed product will need to go through before it's commercialized. Where will ideas for the new product come from and how will you filter the different ideas? What are your criteria for selecting an idea to move to the next stage? Design a flow chart for your proposed new product development process to serve as a guide to your discussion. Identify the key stakeholders in the new product development process. What persuasive strategies would you take to solicit support from your key stakeholders?

 Be sure to properly cite your sources using APA; include your references and in-text citations.

Subject Business
Due By (Pacific Time) 11/29/2014 11:36 pm
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