Project #49772 - IMC plan

 

 

Select a current American  product ( potato chips or chocolate)  with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

 

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

 

Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. Also show a SWOT.

IMC Decisions

700-1,000 word summary of decisions reached in determing IMC plan and class presentationDescribe reasons and marketing principles used to arrive at your IMC plan

Subject Business
Due By (Pacific Time) 12/02/2014 12:00 am
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