Project #50623 - Business Marketing

http://online.wsj.com/articles/warby-parker-adds-storefronts-to-its-sales-strategy-1416251866?mod=djem_jiewr_MK_domainid

 

Please read the WSJ article posted above and respond to the following questions. Your responses must follow the formatting requirements outlined on the syllabus. 

Your response must be 400 words minimum.

QUESTIONS: 

1. Why did Warby Parker decide to open bricks-and-mortar stores?

2. What metrics are used to evaluate whether a bricks-and-mortar strategy has been successful for an e-commerce retailer?

3. Explain how the consumer experience might change when an e-commerce firm opens some retail stores. Describe the synergies between the e-commerce operation and the physical retail store.

4. How should a physical store be designed that is intended to complement an e-commerce site?

Subject Business
Due By (Pacific Time) 12/07/2014 12:00 am
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