Project #50758 - Unit 1 International Marketing discussion

Budget $10 To obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your initial answer to the question should be a minimum of 100 words in length. You will be required to have at least 1 supporting reference for your original post. As an international marketer, the marketing factors that need to be considered multiply and include factors, such as the political/legal, economic, geographic and demographics of a market, technology access, channels of distribution and infrastructure, competition, and culture of a country. See what factors you will consider in making a decision on where to locate a new Disney theme park in this scenario: Scenario: The Disney Company® has opened a theme park in a Hong Kong location and has begun work on the Shanghai location. Where and when should they go next? Assume you are a consultant hired to give Disney advice on the issue of where and when to go next. Pick two locations and select the one you think will be the best new location for “Disneyland X.” Discuss your reasons. Exhibit 1.3 “The International Marketing Task” in the text will be helpful as you develop your response. In order to consider demographics regarding your decision, you can go to the United States Census Bureau at: http://www.census.gov/ipc/www/idb/ In their International Database, you can compare multiple countries populations by five year groupings for 2011, 2025, and 2050 in one data sheet. Select Data Access, then Age Groups, then scroll down on the right hand side and choose multiple countries by holding down the CTRL key while you are selecting these countries. Then, select multiple years the same way. After you press enter, it will produce a chart so you can see the population statistics by gender as well as by total per your selection. Visit the Kaplan Library and locate a publication about Disney’s marketing effort around the world. Once you have reviewed this publication, define how this strategy works effectively and, based on your recommendation in Discussion topic 1, outline whether this strategy will work in your selected country. Note: Please reference the publication you selected in your Discussion.

Subject Business
Due By (Pacific Time) 12/07/2014 04:00 pm
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