Project #50899 - Business evaluation

research about Celestial Seasoning's range of teas.

reqirements:

-pick a country (not australia)

-identify whether your choice of country has established (strategic marketing), a niche market or lonng term market that you hope o penetrate and why

-analyse the market environment by indentifying the

  • social and cultral forces that may affect or  assist your product sales
  • customs, e.g. shopping habits, diet, etc, that may affect or assist your product sales
  • educational levels of the people - disscuss the educational rates and literacy levels and if this will make the marketing your product easy or difficult
  • trade laws that may affect your marketing and sales

- economic conditions e.g. is it a stable environment? how does the australian dollar fare in that country?

- cnclude with a summary on what you believe will the the most effective marketing tool and discuss if you anticipate the entry of your product will be successfu;.

 

Criteria
• Identification of a niche or long-term market from research conducted.
• An appropriate conclusion according to the identified requirements.
• Sound research and analysis of the marketing environment according to the requirements, demonstrated by sufficient information including:
• Key variables/components
• Statistics
• Other information relating to each of the 5 areas listed
• Word length approximately. 800 +/- 10%

HIGH SCHOOL LEVEL

Subject Business
Due By (Pacific Time) 12/12/2014 12:00 am
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