Rivals are continually undertaking competitive actions which alter the nature of the relationship between the focal firm and its rivals. Institutions are enacting new regulations which may limit or expand opportunities available to the firm. The integration or dis-integration of a firm’s value chain through the introduction of new technologies, products and services may occur with little notice to firms without a proper understanding of their competitive landscape. The speed of change is also increasing, with faster development of new technologies and business models. For these reasons, companies need to think ahead as they come up with their strategies.
In looking at Sears or Kodak, we have two organizations that are experiencing tremendous brand, value and overall business struggles. In a minimum of a 12 page essay, as a leader in one of the two organizations research and identify case studies from other organizations that have made a turnaround strategy work, can it be implemented at Sears or Kodak and map out a strategy one would recommend in turning around the company and expectations you plan on delivering.
I am expecting a US and international turnaround strategy (it could be different in US than Internationally) that would address organization structure, competitive approach, internal and external threats, SWOT analysis and possible elimination of products, locations, poor performing segments, etc.
I am also expecting:
Overview of the situation at Sears or Kodak (I am not looking for irrelevant information here, I am seeking to see things that say how much market share they lost, why did they lose it, steps they have taken to remain competitive, but haven’t, etc.)
New ideas (no repeats of what they already have done)
Use your minds, I welcome creative ideas that are out of the box, but need to remain logical..
|Due By (Pacific Time)
||12/12/2014 12:00 am