Project #51153 - Entrepreneurship

Intuit’s New CEO: Steve Bennett

Outline Form Response 10-12 pages

1.In many ways, Intuit was a classic entrepreneurial success story. Seventeen years after its founding, the company reached $1 billion in sales, was solidly profitable, and its stock price was 40 times FY 2000 earnings. Evaluate the state of Intuit’s development prior to Bennett’s arrival in early 2000 using the Eight Hurdles framework (as described in Teaching Note: Models of Organizational Growth and Evolution). Which hurdles have they successfully cleared? Where have they stumbled?

2.Some have argued that there is a qualitative difference between an entrepreneurship and a professionally-managed firm regardless of size (see the exhibit Entrepreneurial vs. Professional Management in Teaching Note: Models of Organizational Growth and Evolution). Would you characterize Intuit as a billion dollar entrepreneurship or a professionally-managed firm, or somewhere in between at the time of Bennett’s arrival in early 2000? Provide specific examples to support your conclusions.

3.Steve Bennett made numerous changes in his first eight months on the job and has plans for more in the near future. Evaluate each of these changes in view of what you have learned in this course. Is Bennett on the right track? Have some of his actions had unintended consequences? Was the pace too fast or too slow? What risks do you see in his approach? What major challenges lie ahead? What kind of company do you expect Intuit to be by 2003?

4.If you were an advisor who had Bennett’s ear in August 2000, what recommendations would you make?

-Outline Form Response. 10-12 pages. The assignments specify an outline form response. I will expect a statement of the question followed by a bulleted or numbered list of the key items in your response. A format example is posted.

-Please use the attached documents!

 

-Identifying key organizational issues (decisions or actions required in a given situation).

 

 analyzing the situation (identifying problems; understanding the underlying causal factors; and identifying and evaluating options)

 

 recommending specific actions (what should be done, by whom, when and in what sequence) to address the key issues.

 

Specific questions have been provided for each case to focus your analysis. In general, there are no “right” or “wrong” answers for a specific case – different approaches and insights are possible, depending on your individual perspective and approach. Regardless of your approach and conclusions, I expect you to make recommendations that: (1) address the identified issues; (2) follow logically from your analysis and conclusions; and (3) make sense (are feasible) in the context of the case situation.

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Due By (Pacific Time) 12/13/2014 12:00 am
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