Project #518 - BUS 401

Part I: Facing market entry challenges in Asia Asia represents a very important and profitable market for many companies. It is not unusual for many companies to draw major profits from their overseas operations. After reading the assigned articles write a 2-3 page report on eBay, the principal company in those articles. Be sure to explain what problems that company had when entering Asian markets and how they managed those market entry problems. Also visit the about e-Bay website (accessed 11/10/2010) at: http://pages.ebay.com/aboutebay.html?_trksid=m40 Note: There may be bandwidth restrictions on use of eBay's website. You can complete this assignment without it. Case Assignment Why does E-Bay have problems in its Asian Markets? Please write a 2-3 page paper answering this question. Please read the following four articles about E-Bay in China and South Korea: Mangalindan, M. (2006) China May Be eBay's Latest Challenge as Local Rivals Eat Into Market Share, Wall Street Journal, New York, N.Y.; October 12, 2006. from library portal via coursenet. Moon Ihlwan and R. Hof (2006) Out-eBaying eBay in Korea, Business Week, New York: July 17, 2006, p.74, Issue 3993 (Note; this is the NEW YORK edition of Business Week)from library portal via coursenet. Ihlwan, Moon (2006) “Gmarket eclipses eBay in Asia”, 28 June 2006, Business Week. Retrieved from: http://www.businessweek.com/globalbiz/content/jun2006/gb20060628_910393.htm?chan=search Chan, Isabelle (2007) “EBay Has Its Eye on Southeast Asia “, 29 Oct 2007, Business Week. Retrieved from: http://www.businessweek.com/globalbiz/content/oct2007/gb20071029_295570.htm Please also visit http://www.ebay.com at EBay's Website and conduct additional research! If bandwidth restrictions prohibit your accessing this website, you may do this case without. Part II: Starbucks, the well-known coffee chain, pursues a very aggressive international strategy as it expands globally. Please visit their web site and conduct research about their global expansion. Note: There may be bandwidth restrictions prohibiting your use of Starbuck's website, if so it is OK to complete the assignment without it. Assignment Write a 1-2 page essay answering the following questions about Starbucks' global expansion strategy with a focus on China, and how Starbucks' downsizing in the USA impacts their global growth strategy: 1. What are some of the decision factors that Starbucks assesses? 2. What strategic choices do they seem to make? Explain how downsizing in the USA impacts their global growth in China and elsewhere. Go to the TUI Libraries and find the following articles: ( all links accessed 11/10/2010) Starbucks Calls China Its Top Growth Focus. Wall Street Journal Financial Times (2006, February 14). Wall Street Journal (Eastern Edition), p. B.4. Retrieved November 18, 2011, from ABI/INFORM Global. (Document ID: 986376761). from library portal via coursenet. Yeh, A (2006). Starbucks aims for new tier in China Cafes: [ASIA EDITION]. Financial Times,p. 17. Retrieved November 18, 2011, from ABI/INFORM Global. (Document ID: 986478341). from library portal via coursenet. The forbidden latte Business view, (2007, July). Economist.com / Global Agenda,1. Retrieved November 18, 2011, from ABI/INFORM Global. (Document ID: 1306484901). from library portal via coursenet. Fowler, G.A., (2003). Converting the masses: Starbucks in China Retrieved from: http://www.globalpolicy.org/component/content/article/162/27615.html Waite, A. (2008) Starbucks to lay off 12,000 workers, Retrieved from: http://www.internalcommshub.com/open/news/starbucks08.us.shtml Haoting, L. (2009) "Starbucks pushes China sales with local brew"- China Daily. Retrieved from: http://www.chinadaily.com.cn/bizchina/2009-02/05/content_7447136.htm Assignment Expectations Part I: Write a report on the following in 2-3 pages. Clearly state the problem presented in the e-Bay case and materials. Discuss the key international market entry issues in the case and draw conclusions (use the 4 P's). List supporting references and cite sources. Use appropriate writing style in essay form (organization, grammar, & spelling - see Writing Guidelines). Part II: Write a 1-2 page report, include the following. State the problem(s) in the Starbucks case and module 1 materials. List and discuss the key international strategy faced by Starbucks and draw conclusions. List supporting references and cite sources. Use appropriate writing style (organization, grammar, & spelling - see Writing Guidelines).

Subject Business
Due By (Pacific Time) 06/10/2012 02:10 am
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