Project #52139 - marketing class

I have 2 discussions and an assignment due by tonight at 10 pm central standard time.

Discussion 1:

Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. With a minimum of 200 words; What is your understanding of the role of marketing and the marketing management process?

 Discussion 2:
Compare Complete the “Think About It” activity in Section 1.2 of the text:

Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

  1. How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
  2. Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
  3. Do you see room for improvement? How would this assessment be different for other types of customers?


 Assignment:

                  AmazonFresh

Read  the article: "AmazonFresh is Jeff Bezos's Last Mile Quest for Total Retail Domination".

Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh. Analyze how Amazon has captured its consumer’s desire for not only less expensive prices, but faster delivery, and how it has created programs that will satisfy these consumer demands. Determine if Amazon will succeed in its quest for same-day delivery, and justify your response.

Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.


 

 

 

Subject Business
Due By (Pacific Time) 12/15/2014 12:00 am
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