Project #52292 - Marketing

See attachement

 

YourtopfranchiseeownsseveralfranchisesinNewYork, NY. Over thelast three years, salesandmarket share havedeclined5%each yearintheconsumersegment andbusinesssegment. Asthemarketing manager for the franchise,youhavedecided toflytoNewYorkanddevelopa market researchplantounderstandtheproblem.

 

 

 

 

Writeabrief paragraphthat answersthefollowingquestions. (ThisshouldnotbeinQuestion/Answer

Format).

 

1.         Suppose that thefranchisorwasconsideringbringinganewkindof productorservice toitsstores.What kindof researchwouldit need todoinorder tohavesomeconfidencethatthenewproductwouldsell well?

 

 

 

Next,using themarket researchprocess inthediagram below,developa market researchplanthatwill provide abetter understandingandsolutiontotheproblem.

 

Addresseach stepindetail.

 

 

Please makesure youincludeprimaryandsecondarysources inyour market researchplan. Seethediagram below.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Lastly,other thanforecastingsales, whatotherusesarethereforforecasting methods?

 

 

 

 

 

 

 

 

 

Youwill providea3-5page(APAformatted) amarket researchplanpaperwithat least threesupporting references. Youshouldincludeatleastoneillustrationwhichcanbeincludedin thebodyofyourpaperor appendix.

 

 

 

 

 

 

 

 

NOTE:Yourpaper shouldbeinAPAformatand citeall referencesused.

Subject Business
Due By (Pacific Time) 12/16/2014 09:00 pm
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