Project #52303 - Business Article Review #2

Select an article from Business Source Premier (Nielson Library) that deals with some marketing issues. The article should be very current (from either this month or last month). Refer to the text chapter titles and heading if you need topic suggestions. Make sure to include the article as an attachment or include the URL so I am able to refer to the article. Read the article several times to grasp the major points. 

Your review will consist of a cover sheet and one-two pages of typed material as follows: 

1. Use a heading for summary and a heading for opinion section.
2. Summarize VERY BRIEFLY the general topic or ideas. 
3. Write your opinion either agreeing or disagreeing with the article, and why it is important to Marketers. 
4. Turn in during class on the assigned due date in the following order:

  • COVER SHEET with your name, class name as well as the article name, publication date and source.
  • SUMMARY AND OPINION PAGE
  • Article as an attachment or URL that will connect me to the article.


Please refer to the Article Review rubric.

 

Article Review Rubric

Performance Element

Distinguished
5 points

Proficient
4 points

Acceptable
3 points

Unacceptable
0-2 points

Summary
30%

Exemplary summary of article topic, presentation of information is comprehensive while also concise.

Gives and adequate summary of article, including broad topic, key points, and primary features. Omits major pieces of information.

Minimally summarizes the article.

Does not adequately summarize important points in the article; reader can discern nothing from the article from the summary.

Opinion
30%

Exemplary critique of the article with strong critical thinking. Illustrates how article supports or contradicts course information.

Comprehensive critique of article with statements that illustrate critical thinking and thoughtful consideration of the article.

Adequate critique of article. Fails to substantively address how the article relates to the course subject.

Does not give an opinion of the article

Grammar, Spelling, and Formatting
30%

The writing is free or almost free of errors.

There are occasional errors, but they don't represent a major distraction or obscure meaning.

The writing has many errors, and the reader is distracted by them.

There are so many errors that meaning is obscured. The reader is confused and stops reading.

APA
10%

APA format is used accurately in the paper

APA format is used with minor errors.

There are frequent errors in the APA format.

Format of the document is not recognizable as APA.

 

Subject English
Due By (Pacific Time) 12/18/2014 12:00 am
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