Project #52393 - Business Operation Management

 

OPERATIONS MANAGEMENT INDIVIDUAL ASSIGNMENT

This is an individual assignment. You must choose an BRITISH organisation or business1 and produce a report elaborating on the key strategic and operational issues faced by the operations manager(s) in this particular organisation / business. As you are expected to collect primary data from managers, employees and customers of the organisation, it makes sense to select a company where you work, have worked or know people who work there.

The first part of the report, focusing on the more strategic issues of the business should identify the customers and markets supplied by the operation and the products and services supplied to them. The report should identify the ‘market order-winners’ and ‘market qualifiers’ and establish their relative importance for alternative customer segments.

The second part of the report, focusing on the operational issues, should seek to identify and clarify how the operation functions and supports the market that it serves. What service delivery system(s) or manufacturing process(es) does it use? What infrastructure does it use to manage these delivery systems? And how, together, do these support the market(s) that it serves? A detailed and relevant description should be made of the various components and appropriate diagrams should be used to help explain this.

Based on your analysis, you are expected to make recommendations about how the business can improve its performance.

Equal weighting in your report should be given to the first and second parts outlined above. The report will be assessed according to the following criteria:

  • The description of the organisation and its business context

  • Understanding of the theoretical concepts and ability to use them to analyse the operation

  • The quality of the report2, including structure, readability, and presentation

  • Research methodology3
    An electronic version of your report must be submitted by 9.00am on Thursday 8th January 2015 using the digital drop box on studyspace.

    1 For example: a restaurant, bank, nightclub, pub, retailer, service-provider or manufacturer 2 The report should be 3,500 words long and should have the following structure:

    An Executive Summary, no more than one page, which summarises the report, its main findings, and its conclusions.

    A List of Contents including page numbers for easy reference
    A
    Research Methodology explaining how you researched the assignment. This should containing details

    of meetings held showing how you collected and analysed the data for your report.

    An Introduction which briefly describes the organisation or business and its context (i.e. market share, customers, competitors)

    The Analysis of the strategic and design issues as applied to the operation Findings and Conclusions from the analysis
    Recommendations for the organisation you have reviewed
    References

    Appendices
    Note:
    The executive summary, references, tables, figures and appendices are not included in the word

    count

    3 You are expected to gather primary data to analyse the operation, which should include interviews with managers, employees and customers of the business 

     

     

    -UK BASED BUSINESS ONLY-

Subject Business
Due By (Pacific Time) 12/27/2014 12:00 am
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