Project #52534 - Marketing Management

 

Assignment

 

 

 

 

 

 

 

 

 

You aremakingyour nextpresentationtothe CEOof the organization.Yourgoal istocompletethefollowingtasks foryourconsumerandbusiness-to-businessmarketing strategy in aPowerPointpresentationtothe CEO.

 

 

 

 

 

 

 

 

 

Yourobjective is tocompetemoreeffectivelyagainstyourcompetitorsbyserving important subculturesegments better.Thethreemarkets thatshowthegreat potential arethefollowing:

 

 

 

 

 

 

 

 

 

1.  Hispanicconsumers

 

2.  Seniorconsumers

 

3.  Asian consumers

 

 

 

 

 

 

 

Next,start segmenting thethree subcultures.Pickone logical variable (e.g.age)thatcanbe usedtosegment the market. Nowadd asecond variable (e.g.,gender)sothatyou have tosatisfythecategories ofboth variables simultaneously(e.g.25-30 yearsold women).Nowadd a third variable.

 

 

 

●    Howmanypossible segmentscan you identifyfromacombination of thethree variables you selected?

 

●    What implications doesthishaveforyou as themarketingmanager?

 

●    What strategywillyou use toreachthesemarkets?

 

 

 

 

 

 

 

Next,write alist of featuresforyourproducts.Take eachfeature andindicatewhatbenefitsitprovides toa customer.

 

 

 

●    How would a magazineadvertisement reflect this information?

 

●    Create anactual magazine ad basedon yourfeaturesandbenefits.

 

●    Would you consideryour productseasonal?

 

●    What arethechallengesin marketingproductsthatare highlyseasonal?

 

 

 

 

 

 

 

 

 

 

 

SubmityourPowerPoint presentation (7to 10slides)with speakernotestotheUnit3:AssignmentDropbox. NOTE:YourPowerPoint presentation should bein APAformatandciteall referencesused.

 

Subject Business
Due By (Pacific Time) 12/22/2014 12:00 am
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