Project #52538 - Journal entry unit 3

Read the following chapters in your text:

  • Chapter 5: Culture Management Style, and Business Systems

  • Chapter 8: Developing a Global Vision Through Marketing Research

In Chapter 5, “Culture Management Style, and Business Systems,” you will look at the impact of culture in the global business environment. Ethics, which is an important aspect of marketing internationally, is also covered. The major topics for consideration in this chapter are:

  • Differences in managing in a marketing environment around the world

  • The issue of gender bias in different countries

  • The impact of culture on business ethics globally

Chapter 8, “Developing a Global Vision Through Marketing Research,” will introduce you to how marketing research is conducted by international marketers. The focus of the chapter will be on the challenges and problems that global marketing research brings. Particular attention will be paid to the issue of collecting multicultural data. As you read the chapter, you should pay particular attention to the following:

  • The magnitude of the international marketing research process

  • The problems of collecting and evaluating both secondary and primary data

  • The way that the internet can facilitate global marketing research

Cateora, P.R., Gilly, M.C., and Graham, J.L. (2013). International Marketing (16th ed.). New York, NY: McGraw Hill.

  • Provide details on what you have learned specifically from the unit.

  • Journal does not need to be in APA format.

  • Journal will need to be at least 300–400 words in length.

 

ID: MT330-03-10-LJ

 

 

ID: MT330-03-06-R

Subject Business
Due By (Pacific Time) 12/23/2014 10:00 am
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