Project #52791 - consumer behavior

Answer the questions at the end of the case. 3-4 pages. Key terms to be reflected in the anwers: accessibility, attitude change strategies, behavioral attention, belief evaluation, belief strengh, brand equity, evaluations, integration process, silent beliefs, subjectif or social norm, theory of reasoned action. 

Questions 1-3 are in the attached file. 

Questions 4 and 5 are below. 

4) Discuss Coca-cola varios strategies for managing brand equity of its many products. For instance, what are the pros and cons of borrowing versus creating brand equity? Analize Coke's attempt to revive brand equity by reintroducing the contour bottle around the world.

5) What is your opinion about the efects on consumer attitudes and intentions of Coca cola's proliferation of choice alternatives? Why do you think so? 

Subject Business
Due By (Pacific Time) 12/31/2014 12:00 am
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