Project #53003 - International Marketing unit 5 essay

Instructions Summary: Click on the Rubric icon below for full details.

Review the Prime Solis scenario and write a 3–5 page APA paper responding to the following questions.

  • Is Prime Solis risking its intellectual property by entering into a joint venture with a car company? Explain the issues in this case. If so, is there a way to avoid this? If so how? If not, why not?

  • What about association with one company versus the other and the greater African market (research the African culture/market)? In your opinion, would they be better off aligning themselves with one company versus the other? Why, or why not? (address both car company possibilities)

Subject Business
Due By (Pacific Time) 01/10/2015 05:00 pm
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