Project #53006 - Market Segmentation

1. What segmentation variables are typically used by airlines.
2. Which segmentation variables were used by Silverjet? Which segment or segments do you think they were targeting.
3. How do you assess the importance of the carbon offset charge added to the ticket price in relation to the segment(s) served.
4. This question calls for your own judgement of the Silverjet business, there is no right answer or even consensus yet about the robustness. Do you think silverjet had a robust segmentation strategy or was the plan always misplaced and therefore one of the causes of its failure.

 

3 pages too

Subject Business
Due By (Pacific Time) 01/14/2015 12:00 am
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