Project #53007 - international Marketing discussion unit 6 - 1

Developing new markets are a challenge for any company. As you have read in Chapter 12, there are a number of challenges and processes that must be considered in order to succeed in a strange environment.

Search the Kaplan Library or other credible sources for articles about Starbucks’® entry into China.

After reviewing the article you have selected, answer the following questions:

 

  1. What are Starbucks’ challenges entering into Asian markets?
  2. What are the overall cultural differences for Starbucks to overcome in moving into China?
  3. Express your opinion on the validity of Starbucks’ entry into China.

 

Note: The recommendation is to have 2–3 articles to support your answers.

 

Subject Business
Due By (Pacific Time) 01/13/2015 04:00 pm
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