Project #53011 - unit 6 Journal

$10

Requirements for Journal Entry:

  • Provide details on what you have learned specifically from the unit.

  • Journal does not need to be in APA format.

  • Journal will need to be at least 300–400 words in length.

Chapter 12: “Global Marketing Management.”

In this chapter, you will be reading about the difference between international and global marketing management, and the different strategies for market-entry.

Cateora, P.R., Gilly, M.C., and Graham, J.L. (2013). International Marketing (16th ed.). New York, NY: McGraw Hill.

 

ID: MT330-06-06-R

Subject Business
Due By (Pacific Time) 01/14/2015 05:00 pm
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