Project #53682 - Intro to Business

1. Make sure you refer frequently to textbook theory, using page and paragraph numbers, to prove that you can apply textbook theory (in parentheses after every single sentence or paraphrased point taken from the textbook). Do not cite entire paragraphs or put citations at the end of any of your papers. In addition, you may include references to other respected business publications, but you must document your sources (The Wall Street JournalBloomberg BusinessWeekFortuneForbes, etc., not MSNBCCNNThe Los Angeles Times, the New York Times, blog sites, etc.), making clear exactly what parts of your answer came from each source. In addition, your answer must be original; do not duplicate passages of other students' responses or long quotations from other sources.

Grading Rubric

0 points - No answer to discussion question(s); wrong topic discussed.
5 points - An attempt was made, but response is confusing or not understandable; discussion is incomplete. 
10 points - Response does not fully address question(s) or is not clear; discussion is of insufficient depth; multiple errors (typos, spelling, grammar, sentence structure, paragraph structure, number usage errors, capitalization errors, etc.) in the discussion are a barrier to understanding. No reference citations or insufficient numbers of reference citations; does not adequately support response with textbook theory. Reference citations incorrectly placed.
15 points - Response is good but contains some of the errors described above. 
20 points - Clear, well organized and thorough answer to discussion question.
What products have you bought lately that were made in a different country? What country(ies) produced them? Do you have any difficulty accepting the fact that the products came from a country other than your own? If presented with the choice, would you rather buy foreign made products with a lower price or American made products with a higher price (assuming they are of the same quality)? If we passed laws requiring all American companies to make all their products in the U.S., what would the consequences be?  
Use subheadings to address the questions above and document your sources as you were instructed to do for the first discussion.

2. same requirements as number 1. 

The Federal Reserve is in charge of handling monetary policy for the U.S. List and describe the tools the Federal Reserve would institute if it needed to slow down the economy because it believes that inflation is too high or that it will soon become a problem. Be specific about the changes that would take place in each of the following if the Fed's strategy works:  the nation's overall money supply, availability of capital for individuals and businesses, demand, production, employment, and gross income taxes collected by government.

A good format for answering this question would be something like the following (with these as subheadings to make it easier to grade and to read): 

How each of the monetary policy tools would be employed to slow down the economy:
Effects on total money supply (Discuss monetary policy only; don't discuss fiscal policy.):
Effects on demand:
Effects on production:
Effects on employment:
Effects on gross income taxes collected by government within a relatively short period of time:

3. Critical Thinking Assignment 1 

Business Article Analysis

The purpose of this assignment is for you to prove that you can apply textbook theory to current business events/news. Find an article that applies to one of the chapters covered so far; the article should be no more than two weeks old. 

Reminder:  Compose your response to the following as a Word or rich text document. Then, cut and paste it into the dropbox above. Do not attach the document to the dropbox or it will not be graded. Please use a 10- or 12-point font when typing your response. 


Choose a current business article or video from an internet-based business publication (The Wall Street JournalBloomberg Business Week, Fortune, Inc., Kiplinger, Financial Times, etc.) and provide the following information, using the following bullet points as guidelines for subheadings. Provide an online link to your article and business source. (Note:  CNN, MSNBC, AP, The LA Timesand the New York Times are notoriously anti-business, so don't use them. In addition, Google Finance and some similar sites have such short articles that they are often useless for analysis. Don’t use blog sites since many of them are written by people who have set themselves up as experts on topics about which they know very little.)

  • In your own words, summarize the key points of the article, using "Summary" as the first subheading. Keep this section short.
  • Using "Specific Textbook Points Applied to the Article" as the next subheading, discuss specifically how the article relates to points of theory in the chapters covered so far. (Provide page numbers and paragraph numbers from the textbook in parentheses after each textbook point you mention to prove that you are using chapter theory. Note:  It takes a full sentence to make a point, so don't just refer to vocabulary words or textbook subheadings.) 
  • Optional.  Using "Personal Comments" as a subheading, you may add any personal comments or observations, but make this a minor part. (The assignment is intended to be an objective analysis, not your opinion.) 

Limit your response to about approximately 3/4 of a page, and make sure your work is grammatically correct. Remember, the major purpose of this assignment is to prove that you can apply a significant amount of textbook theory to what is happening in business today. 

Grading Rubric

0 points 
- No answer to discussion question(s); wrong topic discussed.
5 points
 - An attempt was made, but response is confusing or not understandable; discussion is incomplete. 
10 points
 - Response does not fully address question(s) or is not clear; discussion is of insufficient depth; multiple errors (typos, spelling, grammar, sentence structure, paragraph structure, number usage errors, capitalization errors, etc.) in the discussion are a barrier to understanding. No reference citations or insufficient numbers of reference citations; does not adequately support response with textbook theory. Reference citations incorrectly placed.
15 points - Response is good but contains some of the errors described above. 
20 points - Clear, well organized and thorough answer to discussion question.

4. Critical Thinking Assignment 2. Marketing Chapters 13-16 and Chapter 10 (Maslow's Hierarchy of Needs)


What recent advertising have you found to be particularly interesting, something that made you want to learn more about a product/service or made you want to buy it? Did you buy? What was it about the method of delivery, ad, commercial, video, etc., that attracted your interest? Describe and discuss all of the needs levels (from Maslow's Hierarchy of Needs) to which they were obviously trying to appeal.

Although advertising has clear benefits, it can also be a nuisance (or even worse). Discuss the benefits and drawbacks of advertising, keeping in mind that advertising should not be confused with other promotion techniques. 


Use appropriate subheadings as you address these questions, and post your assignment in the attached drop box. (Do not post it as an attachment or it will not be graded. In addition, please start by describing the advertisement or commercial so that I have a reference point from which to grade your response.

Don't forget that grammar, sentence structure, punctuation, etc., are part of your grade. In addition, as always, prove that you are able to apply textbook theory by citing the textbook (by page and paragraph number in parentheses) at the end of every textbook point to which you are referring.

Subject Law
Due By (Pacific Time) 01/16/2015 12:00 am
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