Project #53964 - management

You will be evaluating and analyzing a given scenario and then propose a strategic plan of operational changes in order to improve the current situation.

  1. Read the assigned article The Perils of Bad Strategy – Rumelt, R. (2011) prior to this assignment.
  2. Picture that you have been hired as an Operations Manager for a medium sized custom footwear manufacturer called Sole Freedom. The company has experienced smaller than normal growth in the last year. They have tasked you with developing an organizational strategy that could potentially increase sales and product distribution. You quickly become aware the company only sells their product line directly to one big box store.  However, the big box store has decreased their orders by 25%.
  3. Write a strategic plan proposing operational changes to improve the current situation.  Your strategic plan should include the following:

a)  Begin with an overview of at least one organizational strategy to address increased sales and product distribution that you plan to implement.

b)  Discuss what makes your proposed strategy ideal for the company.

c)  In 2-3 paragraphs, clearly identify at least two operational changes that would need to be considered to make your strategy happen.

d)  Evaluate how these changes would be coordinated in order to ensure everyone involved in the changes are well informed.

e)  Indicate any competitive and cost issues that need to be considered and presented to management.

f)   Include all stakeholders that may be affected by these suggested operational changes.

g)  Discuss what results the customer would benefit from if your strategy is implemented.

h)  Conclude with a list of next steps to be taken to make this plan happen.

i)   Include a reference page identifying at least two resources. Be sure to use proper in-text citation in your paper.

Subject Business
Due By (Pacific Time) 01/18/2015 07:00 pm
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