Project #54675 - Pricing solution for new electric car brand entering US Market

At least 4 Powerpoint slides regarding the following, come up with pricing for new Chinese company entering US market with electric car.  Use graph, tables, research to come up with answer and support it.  Consider factors US tax credit to consumer for buying electric, perception of Chinese merchandise being lower quality but good value b/c of low price, customer demographic buying car, 

 

Below are thoughts on entering market and attached is research.  

 

Here is the SAIC Wikipedia page

http://en.wikipedia.org/wiki/SAIC_Motor

 

 

It appears that SAIC bought the MG auto brand in 2007

http://en.wikipedia.org/wiki/MG_Motor

 

http://upload.wikimedia.org/wikipedia/en/6/66/New_mg_logo.png

 

MG has been an iconic auto brand since 1924. 

 

http://www.autoevolution.com/mg/history/

 

If our concern is that people will look poorly on a Chinese car, then isn’t the obvious solution for SAIC to enter the North American market with MG?  They currently manufacture the bulk of the car in China and export it to England as a knock-down kit to the Longbridge plant in England where it is assembled. 

 

Importing via knock-down kit (http://en.wikipedia.org/wiki/Knock-down_kit) is a common method and is done by other companies into the United States..  So it’s certainly possible for SAIC to staff an assembly facility in the US.

 

SAIC has a North American Operations Center in Birmingham, Michigan.  So they already have a legal structure and experience operating in the United States. 

 

 

 

So it seems to me the best bet is to expand the production of MG knock-down kits in China (altered for the American market and as a hybrid)  and ship some to a build facility in Michigan for assembly.  Then SAIC is selling cars “assembled in America” – in fact, I say we put the build facility in Detroit itself so that we can say “assembled in Detroit” – under an iconic English brand name. 

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Due By (Pacific Time) 01/25/2015 02:00 pm
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