A degree from a United States university is something that many students in other countries would like to obtain. Traditionally, educational services did not travel well, but the development of the internet and distance education has expanded the options available to overseas students. Students can come to the United States and study, take courses over the internet, or if they live in certain places, get a United States university degree in their own country. This has created issues for the pricing of classes.
We have had the opportunity to look at the many ways that international marketers are able to develop strategies to market goods and services in global markets. As the text indicates, prices may differ from one market to another. The text has also gone into the growing importance of countertrade in international transactions. In looking at all of these issues, consider the following questions regarding tuition costs and pricing for a United States university internationally.
In developing your response, make sure to provide insights that are based on the text readings and consider the other three components of the marketing mix.
For a student from a country where the per capita income is United States $7,000 per year, should the tuition be different than students from the United States under the following situations? Why, or why not?
A foreign student decides to come to the United States to take a degree at the university.
A foreign student decides to take courses on the internet from their own country.
The university opens up a campus in the student’s country to award United States degrees to people from that country.