Project #55043 - Journal unit 8

$10

At the end of each unit it is necessary to reflect on what you have learned. These Journals are an opportunity to reflect on your successes in the classroom, and the knowledge and skills you will take away and apply.

Requirements for Journal Entry:

  • Provide details on what you have learned specifically from the unit.

  • Journal does not need to be in APA format.

  • Journal will need to be at least 300–400 words in length.

Chapter 15: “International Marketing Channels.”

Distribution channels and their affect on costs and the efficiency of a company in the global marketplace are considered in this chapter. E-commerce and retail patterns as well as channel management will be reviewed.

Read Chapter 18: “Pricing for International Markets.”

Approaches and pricing tools will be the topics of this chapter reading. Additionally, the pricing process will be addressed in considering foreign commercial transactions.

Cateora, P.R., Gilly, M.C., and Graham, J.L. (2013). International Marketing (16th ed.). New York, NY: McGraw Hill.

 

ID: MT330-08-06-R

Subject Business
Due By (Pacific Time) 01/31/2015 05:00 pm
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