Project #55271 - Marketing strategy 2 questions

WEEK 4 – CUSTOMER FEEDBACK

Good strategic business decisions are built on customer feedback. The web provides a great forum for dialoging with customers – consider customer-centric companies such as Amazon, Zappos, and Kashi (health food brand) as positive examples. Also, PlanetFeedback.com provides a site for customers to voice their opinions.

 Questions to think about

1     When was the last time you provided feedback about a brand or organization? Did that company value your opinion? 

2. Why do many companies act like they don’t want customer feedback?

3. What role should customer feedback have in guiding marketing strategy?

Subject Business
Due By (Pacific Time) 01/30/2015 12:00 am
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