Project #55474 - Assignment for Christine

Write minimum/maximum 2 pages per single section (1.1 and 1.2 = 4 page) single-space Font Arial 11

 

INDIVIDUAL CASE OUTLINE

1.0 Overview

1.1 Introduction

Provide a description of the company, the type of business it is in, the nature of its products and

services, its history, stock ticker, etc.

1.2 Industry Profile

Describe the industry in which the company operates. Who are the major competitors? What are the market shares of the major players? What trends exist within the industry? How competitive is

the industry? What major issues or events influence the industry?

2.0 Company Profile

2.1 Mission and Values

Provide the company mission statement and any statement of values or principles it offers.

2.2 Management

Present the president/CEO and key vice presidents. Describe any recent changes in managerial leadership.

2.3 Financial Profile

Provide an analysis and summary of the company’s financial performance over the past several years. In this summary highlight changes in sales, profits, assets, debts, equity, and stock price.

3.0 Environmental Scanning

3.1 External Environment

Identify and explain the primary issues in the external environment that are influencing the company.

3.2 Internal Environment

Identify and explain the apparent strengths and weakness of the company’s internal functional operations.

4.0 Current Issues

4.1 Strategic Issues

Identify some key strategic issues the company faces.

4.2 Operational Questions

Identify key questions the company must answer and discuss some specific decisions (both strategic and operational) which must be made.

5.0 Comprehensive Case

 

Submit the entire case as a single document in the requested format.

Subject Business
Due By (Pacific Time) 02/02/2015 12:00 am
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