Write minimum/maximum 2 pages per single section (1.1 and 1.2 = 4 page) single-space Font Arial 11
INDIVIDUAL CASE OUTLINE
Provide a description of the company, the type of business it is in, the nature of its products and
services, its history, stock ticker, etc.
1.2 Industry Profile
Describe the industry in which the company operates. Who are the major competitors? What are the market shares of the major players? What trends exist within the industry? How competitive is
the industry? What major issues or events influence the industry?
2.0 Company Profile
2.1 Mission and Values
Provide the company mission statement and any statement of values or principles it offers.
Present the president/CEO and key vice presidents. Describe any recent changes in managerial leadership.
2.3 Financial Profile
Provide an analysis and summary of the company’s financial performance over the past several years. In this summary highlight changes in sales, profits, assets, debts, equity, and stock price.
3.0 Environmental Scanning
3.1 External Environment
Identify and explain the primary issues in the external environment that are influencing the company.
3.2 Internal Environment
Identify and explain the apparent strengths and weakness of the company’s internal functional operations.
4.0 Current Issues
4.1 Strategic Issues
Identify some key strategic issues the company faces.
4.2 Operational Questions
Identify key questions the company must answer and discuss some specific decisions (both strategic and operational) which must be made.
5.0 Comprehensive Case
Submit the entire case as a single document in the requested format.
|Due By (Pacific Time)
||02/02/2015 12:00 am