Project #56004 - Financial Analysis/Value Chain/Competitive Advantage

Financial Analysis/Value Chain/Competitive Advantage Paper

Part 1: The assignment begins with financial analysis of American Express. Complete year over year comparisons (most current year & prior year) for AND their closest competitor for Income Statement, Balance Sheet, & Financial Ratios. Complete Common Size Income Statements & Balance Sheets for AND their closest competitor (be sure to explain the reasoning behind your choice of competitor).

Continue to research the firms through different databases.

Part 2: Complete a value chain analysis of the firms based on your financial analysis.

Part 3: Identify and evaluate the firm’s competitive advantage based on your findings in parts 2 & 3.

You should have at least 1 page of text for each of the three parts of the paper PLUS your financial tables.

Subject Business
Due By (Pacific Time) 02/06/2015 12:00 am
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