Project #56394 - Marketing

Only requires short answer. At the bottom of 1 attachment are highlighted the important instructions. 

Simplified instructions: We have selected the Disney Corporation for the questions below. http://thewaltdisneycompany.com/disney-news/social-media. The following questions need to be answered in short essay format, with APA citations and references. ***The questions that needs to be the most detailed answer is number 4. Question 1: What social media website(s) does the company utilize? (In the seminar he stated to focus on a few, I'm sure Disney uses them all so that way we don't get to crazy)! Question 2: Who is the company's target market? Does the company do a good job of targeting these individuals through it's social networking site? Why or why not? Question 3: Compare the company's social networking site with it's official website. How does the content and language differ between the two sites? Question 4: Social media objectives are listed in chapter 28 in section 18-2b. Identify the company's primary social media objectives based on actual communications on it's social networking site. Be sure to provide examples. Question 5: Describe the promotional methods that the company uses to market products or services on it's social networking site. Question 6: What do you recommend that the company do to stay on top of current social media trends?

Subject Business
Due By (Pacific Time) 02/07/2015 11:00 am
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