Successful marketers make many crucial product and service decisions regarding product attributes, branding, packaging, labeling, and support services. In this next assignment you’ll have the opportunity to research and analyze a particular product. Then, in a short essay, you’ll be asked to summarize the product decisions that were made and consequently contributed to the success of this particular product.
Select one of the 5 products from the list below. You will be required to write a short, 500 word essay regarding specific product and service decisions that have been and are currently used to make the product of your choice a successful brand. It is likely that you will need to spend a considerable amount of time researching these decisions and researching how these product and service decisions have contributed to the success or failure of your product. Remember to site where you obtain your information from. It will also be helpful to reference the list of possible product and service decisions when writing your short essay. List of Products Choose one of the 5 products below to base your essay on.
- The Cessna 172
- The Bose A20 Aviation Headset
- A ticket on JetBlue Airways
- A bottle of Coca Cola Classic
- FedEx Shipping
List of Possible Product and Service Decisions
- Product and Service Attributes: Product Quality, Product Features, Product Style and Design
- Support Services
|Due By (Pacific Time)
||02/15/2015 12:00 am