Project #57188 - Marketing Questions

 

Please read the case and answer the following questions.

 

1.  How should Danny Schwartz respond to Component Manufacturing? 

 

 

2.  To Masato's demands? 

 

 

 

3.  What does the channel model look like? Costs? Prices? Markups? Conflicts?  Value added?

 

 

 

4.  More general, what's the strategic thrust for RCI as it moves into the future?

 

 

 

  • Integrate downstream?  (buy wholesaler)
  • Integrate upstream?  (buy manufacturer)
  • Merge horizontally?
  • Stay the course and find a niche?
  • Get out of the business?

 

Subject Business
Due By (Pacific Time) 02/10/2015 02:50 pm
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