Unit 10 Assignment
Instructions Summary: Click on the Rubric icon below for full details.
Note: You will have the following Assignment and Part 3 of your Final Project due in this unit. Please make sure that both are submitted before the unit ends.
Communication skills, which include writing, are critical in academics and in the workplace. Therefore, in Unit 10, you will be completing a self-reflection. This is your opportunity to reflect on what you have learned in this course. This is your time for contemplation, so you have been provided with the Assignment information at this time. This is a chance for you and your instructor to see how the value of the subject matter in this course will connect to your academic and professional future.
Imagine you are a recent graduate of Kaplan’s MBA program with an emphasis in International Marketing. You have everyday fluency in another language besides English (your choice) because you speak it with your Grandmother. You have travelled some during your student years backpacking. You have some part-time experience with an export/import company in your nearest city. How would you market yourself globally?
Devise a short global marketing plan using the following outline (as your headings in your paper):
Remember use the third person—“the candidate, or potential employee” Write out the SWOT analysis. “The strengths of the candidate are …” This would be a document for you and would not be sent to a potential employer. However, it should be as professional as any short plan would be for an employer. The “elevator (or lift) pitch” however would be verbatim what you would say to a potential employer.