Select a major US commercial air carrier and discuss how your selected airline relates to the selected topics listed below. Write a minimum of 2000 word paper, using proper APA formatting and a minimum of 5 references from any source necessary (other than the text book, about.com, and blogs or wiki type sites) to gather your information. Ensure you have reviewed the syllabus for further instructions and details for this assignment. Use no more than 1 direct quote.
-Explain the history of your airline and describe its economic, structural, and competitive characteristics pre and post deregulation.
-Identify the various route structure and product alternatives, the costs and benefits of each, and means for achieving product differentiation.
-Identify the various airline departments and the role of each in planning, development, and execution of flight operations
-Describe airline cost structure, the nature of fixed, variable, and controllable costs, and methods employed by your selected carrier to obtain sustainable competitive cost advantages over other carriers.
-Discuss the methods of Revenue Management used by your selected air carrier and how it relates to other industries.