Project #58006 - Question

  1. Describe the marketing/distribution channel change made by Jones Soda in the video.
  2. Why did Jones Soda make the marketing/distribution channel change in Question #1 above? 
  3. Why do you think that the shift from direct marketing channels to indirect marketing channels was associated with their ultimate failure?
  • Please provide a 1 ½ to 2 page minimum response, not including cover page and references, at least one referenced source, and APA formatting throughout

Subject Business
Due By (Pacific Time) 02/15/2015 11:00 pm
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