Project #58100 - Question

Tata Motors currently adopts a cost-leadership strategy in the Indian automobile industry and has some of the lowest-priced car models in the world. Discuss two reasons why a purely low price strategy may be risky for the company in the long-run. Also, suggest an approach that the company could use to build more differentiation without reducing its cost-leadership position significantly, explaining how this would work.    

Subject Business
Due By (Pacific Time) 02/16/2015 12:00 am
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