Project #5827 - Data Analysis Case Study

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Data Gathering and Analysis

Resources

·          Scoring Guide icon Data Gathering and Analysis Scoring Guide.

·          Website icon Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa.

Activity Context

This assignment helps you develop the skills to master the following course competency:

  • Assess the use of qualitative data to support business decision-making.

Revisit the MBA6018 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.

Activity Instruction

For this assignment, you will examine the use of qualitative data for a business scenario.

Read the case titled "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa" in the Resources and address the following components in your assignment:

  • Answer discussion questions 2 and 4 at the end of the case.
  • Describe any ethical issues that should concern Starbucks about this initiative.
  • Assess the use of qualitative data to support business decision making. Consider different types of qualitative data collection and analysis methods and the ways in which they can support business decision making and strategies.

Create all of your answers in a single Microsoft Word file. Submit the file for grading and instructor feedback. Refer to the scoring guide prior to submission to ensure you meet all evaluation criteria.

 

 

 

 

DATA GATHERING AND ANALYSIS SCORING GUIDE

Due Date: End of Unit 5.
Percentage of Course Grade: 10%.

DATA GATHERING AND ANALYSIS SCORING GUIDE GRADING RUBRIC

Criteria

Non-performance

Basic

Proficient

Distinguished

Develop a research question hierarchy to clarify the purpose of qualitative research for decision support.
25%

Does not develop or poorly develops research questions. Demonstrates major misunderstanding of research questions or qualitative research strategies.

Develops some research questions but not a research question hierarchy that may or may not clarify the purpose of qualitative research for decision support. Demonstrates misunderstanding of research questions or qualitative research strategies.

Develops a research question hierarchy to clarify the purpose of qualitative research for decision support. May demonstrate minor misunderstanding of research questions or qualitative research strategies.

Comprehensively, accurately, and concisely develops a research question hierarchy to clarify the purpose of qualitative research for decision support. Provides clear and well reasoned rationale for research question hierarchy.

Describe an appropriate sample recruitment strategy for gathering qualitative data.
25%

Does not describe or poorly describes a sample recruitment strategy. Demonstrates major misunderstanding of recruitment strategies or qualitative research.

Describes a sample recruitment strategy that may or may not be appropriate for gathering qualitative data. Demonstrates misunderstanding of recruitment strategies or qualitative research.

Describes an appropriate sample recruitment strategy for gathering qualitative data. May demonstrate minor misunderstanding of recruitment strategies or qualitative research.

Analyzes an appropriate sample recruitment strategy for gathering qualitative data. Selects the best strategy for the data and provides clear and well reasoned rationale for selection.

Assess the use of qualitative data to support business decision-making.
25%

Does not analyze or poorly analyzes the use of qualitative data. Does not describe or poorly describes the use of qualitative data for decision support. Does not describe how different qualitative data collection and analysis strategies support business decision-making and strategy. Demonstrates major misunderstanding of qualitative research.

Analyzes the use of qualitative data but does not relate it to supporting business decision-making. Describes the use of qualitative data for decision support but does not apply critical thinking. May or may not describe how different qualitative data collection and analysis strategies support business decision-making and strategy. Demonstrates misunderstanding of qualitative research.

Assesses the use of qualitative data to support business decision-making. Applies critical thinking in the use of qualitative data for decision support. Describes how different qualitative data collection and analysis strategies support business decision-making and strategy. May demonstrate minor misunderstanding of qualitative research.

Comprehensively, accurately, and concisely assesses the use of qualitative data to support business decision-making. Applies superior critical thinking in the use of qualitative data for decision support. Analyzes how different qualitative data collection and analysis strategies support business decision-making and strategy, and supports analysis with logic and evidence.

Assess ethical considerations in the collection and analysis of qualitative data to support business decision-making.
25%

Does not analyze or poorly analyzes ethical considerations in the collection and analysis of qualitative data. Does not or poorly describes ethical considerations. Demonstrates major misunderstanding of ethical considerations of research.

Analyzes ethical considerations in the collection and analysis of qualitative data but may or may not relate them to supporting business decision-making. Describes ethical considerations that may or may not be applicable to a business scenario. Demonstrates misunderstanding of ethical considerations of research.

Assesses ethical considerations in the collection and analysis of qualitative data to support business decision-making. Analyzes applicable ethical considerations to a business scenario. May demonstrate minor misunderstanding of ethical considerations of research.

Comprehensively accurately, and concisely assesses ethical considerations in the collection and analysis of qualitative data to support business decision-making. Analyzes all applicable ethical considerations to a business scenario.

 

Subject Mathematics
Due By (Pacific Time) 05/11/2013 12:00 am
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