Project #58394 - is email marketing an appropriate tools to reach target audience and build customer's relationship in the sport industry?​


Title of the research :

is email marketing an appropriate tools to reach target audience and build customer's relationship in the sport industry?​

or you can choose

is Facebook marketing an appropriate tools to reach target audience and build customer's relationship in the sport industry?​


Chapter 1: Introduction

- Brief background to the Study

- Problem formulation

– evidence, reference from the literature

- Sub problems; what are the consequences of these problems? evidence/references from the literature

- Research questions

- Aims/Objectives

- Why you think the study is important; significance of the study

- Briefly explain how the rest of the dissertation is structured 


Chapter 2: Literature Review and Theoretical Framework

• Literature - research that has already been carried out and published and relevant to your area of interest/topic

• Sources – Referred journals, non-refereed journals, books, official documents, theses, research reports

• Literature review – In this chapter discuss the strengths and weaknesses of all the literature that you have read on your topic


Discuss, briefly the research problems, appropriateness of theories, methods, analysis techniques used and conclusions in the literature that you have read

• Summarise what you have read and comment on the gaps in the literature in the area of interest/topic

• Discuss how your study fits in with the literature review.

• Comment on the theory, hypotheses, concepts that you are using for your research; give reasons why you have chosen this theory, or hypotheses or concepts

• Between 60 – 70 literature Marks for Conclusion and recommendation: 20%


Chapter 3: Research Design and Methodology

In this chapter discuss how you went about designing the study:

1. Research Design – Research setting and rational – Research respondents and rational – Sampling techniques and rational – Timeframe and rational

2. Methodology - Discuss strengths and weaknesses of quant. and qual. methods - Quantitative method and rational - Qualitative method and rational - Mixed method and rational - Data collection and analysis techniques and rational - Describe the data collection instrument - Have the methods and techniques you selected any limitations - How did you address or minimised the limitations?

3. Explain how you intend to address data validity and reliability issues Example: Cronbach’s alpha coefficient test = .7 Pilot test

4. Explain how you will address ethical issues: - Consent form - Confidentiality - Anonymity Marks for Research design and Methodology: 15%


Chapters 4: Fieldwork and data collection Describe how you went about collecting the data for your research:

– Description of where the study took place; where data collection took place – Sampling procedure – Piloting the questionnaire; administering final version – Increasing response rate – Response rate for the study or – Unstructured interviews – Tape recording the data – Hand-written data – Video taping observations.


Chapter 5: Analysis and findings (results)

• You have collected large amounts of data

• Make sense of the data

• Analyse data using PASW, SPSS, Excel techniques e.g. correlation, t-test, chi-square, descriptive statistics;

• Summarise the data

• Display results in the form of: – Charts – Tables – Diagrams – Figures

• Use NVivo for qualitative data

• All tables, charts, diagrams, figures to be: - Numbered - Titled

• Describe the tables, charts, diagrams reference and integrate into text

• Comment on conjunctions, totals, interdependence and relationships

• Relate this summary back to the literature

• Look at your overall research problem and questions from Chapter 1 and relate them to the findings i.e. illustrate how the findings come from the data that was collected and analysed


Chapter 6: Discussion and interpretation

• Interpret your findings

• What do these findings mean within the broader context of the research project?

• Go back to the literature - and relate your findings to what the literature is saying

• Describe whether your research answered the questions or how it addressed the research problem (as set out in Chapter 1) 


ï‚· Ability to associate meaning to findings in light of stated objectives and literature review. ï‚· Ability to analyse, aggregate, classify & summarise data and content (coding, categorising, tabulating etc.)

ï‚· Analytical competence (ability to use relevant and complex analytic statistical techniques)

Chapter 7: Conclusions, recommendations and reflections

• It is useful to go back to Chapter 1. Write and tell the reader how you have met the aims/objectives of the research

• Also tell the reader how your recommendations address the problems that you identified in Chapter One

• Reflexivity and lessons learnt from the study

• Any future research that should be conducted

• Implications for stakeholders – academics, managers, policy makers, student researchers  


Subject Business
Due By (Pacific Time) 04/17/2015 12:00 am
Report DMCA

Chat Now!

out of 1971 reviews

Chat Now!

out of 766 reviews

Chat Now!

out of 1164 reviews

Chat Now!

out of 721 reviews

Chat Now!

out of 1600 reviews

Chat Now!

out of 770 reviews

Chat Now!

out of 766 reviews

Chat Now!

out of 680 reviews
All Rights Reserved. Copyright by - Copyright Policy