Project #58859 - Observation Study

Instrustions from professor...Additionally, this assignment is graded based on quality not quantity!

An observation study “is a type of study in which individuals are observed or certain outcomes are measured. No attempt is made to affect the outcome (for example, no treatment is given, and there is no interaction between the researcher and the subject).”

 Examples of topics explored:
 
• What direction do people turn when they go in a store
• Age/Gender breakdown of customers
• Consumer Behavior
 
Directions:
 
• You will create a list of 10 things that you want to “observe” and keep track of during the study.   (You will have to make 10 questions/things that you would like to observe. Please lookup this link http://www.drcath.net/toolkit/observation.html). For example if I was going to the Mall and observe customers going in and out of Dillards, I would like to "observe" the types of people who visit the mall, or the various cultures, the variety of age groups visting, family types, and so on)
• You will need to go to a retail location and spend 40 minutes conducting your research in order to gather enough data to analyze. 
• You will need to create useable statistical data including graphs, charts, and percentages to provide in your presentation. (Please label your charts and graphs and explain them)
• Using the data collected give recommendations to explain how this data can be used to increase sales or promote a company.(Lets say you were observing customers in Dillards, with the data that you collected what suggestions can you make to Dillards to increase sales or promote Dillards to the consumer base in your locality).

Subject General
Due By (Pacific Time) 02/23/2015 12:00 am
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