Project #59835 - NIKE Powerpoint presentation

Students should select a brand which is running a current marketing communications campaign in an established market sector. The main competitors in that market should also be running a current campaign. Such a market sector is well written up in the public domain and will make it easier for you to prepare a good client brief (see below).

 

That company has asked your agency to "pitch" an improved marketing communications campaign.

Your assignments are: 1) As a group - Prepare and deliver the client brief in a 10 minute oral presentation

 

this is all the step you should include on the powerpoint

Agenda

Mission Statement

SWOT & PEST analyses

Market analysis: - total market and brand - 4Ps of the marketing mix past, present and future (if possible).

Consumer analysis - total market and brand

Marketing Objectives

Segmentation, Targeting, Positioning

Budget and Timings

 

 

the company we want to use is NIKE and the event we going to use for nike marketing compaingn is women soccer world cup

 

Do a short powerpoint presentation about 10 min with note we should say according to the powerpoint

 

 

Subject Business
Due By (Pacific Time) 03/02/2015 12:00 am
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