Project #60287 - New Media Marketing- Social Media

1. From Ellis & Chaffey ‘Digital Marketing’ (p.548) and (2) other sources that you find yourself.

How should companies evaluate the relevance and effectiveness of digital media channels?

(600 words)

2. Choose one of the following commentators:

-Al Gore on 'The Future' (book)

-Marshall McLuhan

-Andrew Keen

-Nicholas Carr

-Adam Curtis's work on The Century of the Self

What arguments do they make? Do you agree or disagree?Why?

(600 words)

Subject Business
Due By (Pacific Time) 6/3/2015
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