Project #60550 - management projrct

STEP ONE: Company selection and analysis

·      The student should select a company for analysis and write up a profile of the company selected. The profile should include:

ü  Presentation and discussion of firm Mission/Vision

ü  Presentation and discussion of the firm’s current strategic plans and/or direction

ü  Presentation and discussion of the firm’s culture

ü  A brief discussion of the firm’s structure and organization

ü  The above subject areas could be presented in a “strengths/weaknesses” format as part of an overall SWOT-style analysis

ü  Approximately 5-7 pages, double-spaced, typed

 

STEP TWO: Article selection and analysis

·      Write a report on an article that was written within the past year that deals with a topic directly affecting the competitiveness of the student’s chosen firm. The article chosen should have something important to say about an element of organizational effectiveness - it can profile a dramatic social trend, give an industry prediction, address a strategic competency like leadership or HR, highlight a current environmental issue (for instance, the social responsibility component of sustainability), or comment on financial or market failures, etc.

ü  Students should give a brief summary of the article, identifying the issue that attracted them to the article, explain why this issue is important, and what they learned from the article.

ü  Students should discuss how the subject of the article will affect their firm from a competitive perspective, highlighting any relevant changes necessary to the management structure, culture, or strategic direction of the firm.

ü  Approximately 5-7 pages, double-spaced, typed

 

·                                                        10 – 14 total pages, double spaced, typed

·                                                        All citations and references must be in MLA format

 

dd                               Company Name: Nike

Subject Business
Due By (Pacific Time) 03/04/2015 08:00 pm
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