Project #61345 - INTERNATIONAL RETAILING WEEK 4 ASS1

Assignment 1: Technology and Opportunity

You work as an analyst for a fast fashion brand (Zara, H&M) that plans to expand in countries that are technologically sound—countries that can offer manufacturing units that are technology driven and/or have users of the Internet, telephones, newspapers, and television in numbers sufficient to sustain the business. As a part of your job, you need to analyze the global market for this potential expansion of the retail house.

Choose any three countries from the following list: China, Japan, South Korea, Taiwan, Hong Kong, Macau, Sri Lanka, India, Pakistan, Bangladesh, Malaysia, Brunei, Myanmar, Cambodia, Indonesia, Laos, Philippines, Singapore, Thailand, Vietnam, Australia, or New Zealand. Do not select a country that is discussed in your final project.

Tasks:

For each of the three countries:

  • Outline the technology status—identify at least two technological issues and/or advancements that are prevalent.
  • Identify the percentage of population that is technology savvy—percentage of users of the Internet, television, newspaper, and telephone lines.
  • Identify the interest level of government in expanding technology and related items in the country.
  • Comment on the opportunities that these countries present to the international marketing and buying market.
  • From the three countries, recommend one country where your fast fashion brand should expand. Justify your suggestion on the basis of whether the identified country has seen rapid technological advancement or the most technological advancement in recent times or if it has used technology to facilitate international marketing and buying.

Use your online school library for the research. Within our online library selectFashion and Retail Management Resources and then Business Source Complete (EBSCO host) to research and explore the statistical information on different parameters, such as population, health, economy, technology, environment, etc, for each of the three countries. You can also view and compare the country data by doing a keyword search on the specific country “China Country Profile” in our online library.

Format:

  • Use your online school library for the research and include at least four credible outside sources in your report. Make sure to use charts, graphs, or graphics where applicable.
  • Make sure you address all the #5 required elements of the fact sheets listed above. Also, limit your word count to 600 words. Submit the completed Proposal in one Microsoft Word document by naming it AI_FRM410_W4_A1_LastName_FirstInitial.doc and submit it to theDiscussion Area by Saturday, March 14, 2015.

Participation: 

By Monday, March 16, 2015, comment at least two peers’ assignments with at least 150 words of specific remarks within 48 hours of the assignment deadline. 
Each comment should include at least two of the following: 

  • Questions regarding the content of assignment.
  • Observations regarding the content of assignment.
  • Additional research to enrich and advance the discussion. 
  • Constructive feedback to assist classmates with improving their work.  

Vocabulary and topics from the text/lecture should be used to support your discussion, and sources should be cited in MLA for

Assignment 1 Grading Criteria
Maximum Points
Content:
Outlined the technology status in each of the three countries.
5
Identified the percentage of population that is technology savvy in the three countries.
5
Identified the interest level of government in expanding technology and related items in the three countries.
5
Commented on the opportunities that each of the three countries present to the international marketing and buying market.
5
Recommended one country where the fast fashion brand can expand.
5
Justified the suggestion on the basis of the provided parameter.
5
Format:
Used Microsoft Word with single-spaced 12 pt. font and 1" margins top, bottom, left, and right. Used standard rules of English spelling, grammar, punctuation, mechanics, syntax, and sentence construction to communicate ideas and opinions explicitly and clearly in writing.
5
Used charts, graphs, or graphics where applicable. Included at least four credible outside sources in your report and cited sources using the correct MLA format. 
5
Participation:
Commented on at least two peers’ assignments with specific remarks within 48 hours of the assignment deadline—by Monday, March 16, 2015—at least 150 words for each response.
5

Comments should include at least two of the following: 

  • Questions regarding the content of assignment.
  • Observations regarding the content of assignment.
  • Additional research to enrich and advance the discussion. 
  • Constructive feedback to assist classmates with improving their work.  
Vocabulary and topics from the text/lecture should be used to support your discussion, and sources should be cited in MLA format.
5
Total:
50

Subject Business
Due By (Pacific Time) 03/14/2015 08:00 pm
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